Merchandising Definition

American Marketing Association

According to American Marketing Association, merchandising encompasses "planning involved in marketing the right merchandise or service at the right place, at the right time, in the right quantities, and at the right price.

Grace kunz

Merchandising as the planning, developing, and presenting of product lines for identified target markets with regard to pricing, assorting, styling, and timing.

Lewis weitz

merchandising is the process of developing,obtaining, pricing supporting and communicating the retailer’s merchandise offering

Nora Aufreiter et al

Merchandising is not a synonym for the buying function, it is an integrated, end-to-end business process that runs from planning the assortment, to sourcing, to distribution, to allocation of the goods to the stores, to promoting and selling the assortment to the customers and finally to replenishing inventory as necessary.

The other activities that make merchandising effective, such as advertising, displaying, creating an attractive ambience, harmonious reception of the visitors i.e. prospective customers.